Free
$0
- Seven everyday order and shipping emails
- Your logo, colours, font and footer
- Block editor, live preview and paste checklist
Mailcraft: Email Templates In review
Branded Shopify order emails, no store access
Shopify app that designs branded notification emails, for shops that want order emails to match their brand.
Design your order, shipping and refund emails with your logo and colours, then paste the code into Shopify. The app cannot change your store data.
In Shopify App Store review, not installable yet
Thanks for your order, Anna
We are getting order #1042 ready to ship.
| Item | Qty | Total |
|---|---|---|
| Linen apron, Sage | 1 | €38.00 |
| Tea towel set | 2 | €24.00 |
| Shipping | €4.90 | |
| Total | €66.90 |
Access to your store data: none
Try it here
Try a notification in another language
Pick a notification and an email language, and see the subject and the blocks Mailcraft starts the email with, in the wording it writes for that language.
Shown with a sample order, as in the app’s preview: Shopify fills in the real order, with its amounts, when it sends the email. English is included; German, French, Dutch and Italian come with Pro. Text you write in a block replaces this wording and stays as written.
- Greeting
- Thank you for your order
Hi Anna, we're getting your order ready. We'll let you know when it ships. - Button
- View your order
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Totals
- Subtotal · Shipping · Taxes · Total
- Addresses
- Shipping address · Billing address
- Footer
- Questions? Reply to this email.
The totals block prints subtotal, discounts, shipping, taxes and total as Shopify charged them.
- Greeting
- Vielen Dank für Ihre Bestellung
Hallo Anna, wir bereiten Ihre Bestellung vor und melden uns, sobald sie versandt wird. - Button
- Bestellung ansehen
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Totals
- Zwischensumme · Versand · Steuern · Gesamt
- Addresses
- Lieferadresse · Rechnungsadresse
- Footer
- Fragen? Antworten Sie einfach auf diese E-Mail.
The totals block prints subtotal, discounts, shipping, taxes and total as Shopify charged them.
- Greeting
- Merci pour votre commande
Bonjour Anna, nous préparons votre commande et vous préviendrons dès son expédition. - Button
- Voir votre commande
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Totals
- Sous-total · Livraison · Taxes · Total
- Addresses
- Adresse de livraison · Adresse de facturation
- Footer
- Des questions ? Répondez simplement à cet e-mail.
The totals block prints subtotal, discounts, shipping, taxes and total as Shopify charged them.
- Greeting
- Bedankt voor je bestelling
Hallo Anna, we maken je bestelling klaar en laten het je weten zodra die verzonden is. - Button
- Bekijk je bestelling
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Totals
- Subtotaal · Verzending · Belastingen · Totaal
- Addresses
- Verzendadres · Factuuradres
- Footer
- Vragen? Beantwoord gewoon deze e-mail.
The totals block prints subtotal, discounts, shipping, taxes and total as Shopify charged them.
- Greeting
- Your order is on the way
Hi Anna, items from your order are on the way. Track your shipment to see its delivery status. - Tracking
- DHL · Tracking number: 00340434161094042557
- Button
- View your order
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Addresses
- Shipping address · Billing address
- Footer
- Questions? Reply to this email.
The tracking block prints the carrier and each tracking number, linked to its tracking page. Shipping emails list the shipped items without amounts.
- Greeting
- Ihre Bestellung ist unterwegs
Hallo Anna, Artikel aus Ihrer Bestellung sind unterwegs. Verfolgen Sie Ihre Sendung, um den Lieferstatus zu sehen. - Tracking
- DHL · Sendungsnummer: 00340434161094042557
- Button
- Bestellung ansehen
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Addresses
- Lieferadresse · Rechnungsadresse
- Footer
- Fragen? Antworten Sie einfach auf diese E-Mail.
The tracking block prints the carrier and each tracking number, linked to its tracking page. Shipping emails list the shipped items without amounts.
- Greeting
- Votre commande est en route
Bonjour Anna, des articles de votre commande sont en route. Suivez votre colis pour connaître son statut de livraison. - Tracking
- DHL · Numéro de suivi: 00340434161094042557
- Button
- Voir votre commande
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Addresses
- Adresse de livraison · Adresse de facturation
- Footer
- Des questions ? Répondez simplement à cet e-mail.
The tracking block prints the carrier and each tracking number, linked to its tracking page. Shipping emails list the shipped items without amounts.
- Greeting
- Je bestelling is onderweg
Hallo Anna, artikelen uit je bestelling zijn onderweg. Volg je zending om de leverstatus te zien. - Tracking
- DHL · Trackingnummer: 00340434161094042557
- Button
- Bekijk je bestelling
- Items
- Linen apron × 1 · Sage
Tea towel set × 2 - Addresses
- Verzendadres · Factuuradres
- Footer
- Vragen? Beantwoord gewoon deze e-mail.
The tracking block prints the carrier and each tracking number, linked to its tracking page. Shipping emails list the shipped items without amounts.
- Greeting
- You've been refunded
Hi Anna, we've issued a refund. It can take a few days to show on your statement. - Button
- View your order
- Items
- Tea towel set × 1
- Totals
- Refunded
- Footer
- Questions? Reply to this email.
A refund email lists the refunded items and the refunded amount, with no addresses block.
- Greeting
- Wir haben Ihnen Geld erstattet
Hallo Anna, wir haben eine Erstattung veranlasst. Es kann einige Tage dauern, bis sie auf Ihrem Konto erscheint. - Button
- Bestellung ansehen
- Items
- Tea towel set × 1
- Totals
- Erstattet
- Footer
- Fragen? Antworten Sie einfach auf diese E-Mail.
A refund email lists the refunded items and the refunded amount, with no addresses block.
- Greeting
- Vous avez été remboursé
Bonjour Anna, nous avons effectué un remboursement. Il peut falloir quelques jours pour qu'il apparaisse sur votre relevé. - Button
- Voir votre commande
- Items
- Tea towel set × 1
- Totals
- Remboursé
- Footer
- Des questions ? Répondez simplement à cet e-mail.
A refund email lists the refunded items and the refunded amount, with no addresses block.
- Greeting
- We hebben je terugbetaald
Hallo Anna, we hebben een terugbetaling gedaan. Het kan een paar dagen duren voordat die op je rekening staat. - Button
- Bekijk je bestelling
- Items
- Tea towel set × 1
- Totals
- Terugbetaald
- Footer
- Vragen? Beantwoord gewoon deze e-mail.
A refund email lists the refunded items and the refunded amount, with no addresses block.
It cannot change your store data
Mailcraft asks Shopify for no access scopes. It cannot read or change your products, collections, menus, themes, orders or customers, so no app update can delete or rewrite them.
No access scopes on install
The install screen asks for no access to products, orders, customers or themes. Install, billing and the app's own settings need none.
You paste, Shopify sends
The app writes the template code. You paste it under Settings > Notifications, and Shopify fills in the real order each time it sends the email.
One click back to Shopify's email
To go back, open the notification in Shopify, click Revert to and choose Default.
Nothing in your theme
No theme code and no app embed. Your online store stays as it is.
| Store data | Access |
|---|---|
| Products and collections | None |
| Menus and themes | None |
| Orders | None |
| Customers | None |
Your order emails are code, one notification at a time
Shopify sends order confirmation, shipping and refund emails from Liquid templates. The email settings change the logo and the accent colour; anything more means editing that code by hand, in every notification.
An app that designs these emails only needs to write code you paste. It has no reason to edit your products, collections or menus.
What you get
Seven everyday emails in your brand
Order confirmation, shipping confirmation, shipping update, out for delivery, delivered, order cancelled and order refund. Use the logo and accent colour from Shopify's email settings, or set your own colours, font and footer.
- Logo: from Shopify's email settings
- Accent colour: #2458FF
- Font: Inter · Footer: your address
A block editor with a live preview
Reorder, hide or edit the greeting, items, totals, tracking, addresses, button and text blocks, and set the subject. The preview shows the email with a sample order.
- Greeting
- Tracking: carrier and tracking link
- Items · with product images
- Addresses · Button: View your order
Copy the code, tick it off
Each notification has its subject and code to copy and the steps to paste them in Shopify. The checklist shows what is pasted and flags a template that changed after you pasted it.
- 5 of 7 everyday templates pasted
- Shipping update: Paste again
- Order refund: Not pasted
Every notification Mailcraft designs, and the blocks inside
Seven everyday notifications come with every plan, and Pro adds eight more. Each one starts with the blocks below, in this order. You can reorder, hide, edit or add blocks, and set the subject.
| Notification | Shopify group | Starts with these blocks |
|---|---|---|
| Order confirmation | Order processing | Greeting, button, items with amounts, totals, addresses |
| Shipping confirmation | Order processing | Greeting, tracking, button, shipped items, addresses |
| Shipping update | Shipping updates | Greeting, tracking, button, shipped items, addresses |
| Out for delivery | Shipping updates | Greeting, tracking, button, shipped items, addresses |
| Delivered | Shipping updates | Greeting, tracking, button, shipped items, addresses |
| Order cancelled | Order exceptions | Greeting, button, items with amounts, totals, addresses |
| Order refund | Order exceptions | Greeting, button, refunded items, refunded amount |
| Order edited (Pro) | Order exceptions | Greeting, button, items with amounts, totals, addresses |
| Draft order invoice (Pro) | Order processing | Greeting, Pay now button to the invoice, items with amounts, totals, addresses |
| Payment reminder (Pro) | Order exceptions | Greeting with the amount and date due, Pay now button, items with amounts, totals, addresses |
| Ready for local pickup (Pro) | Local pickup | Greeting, button, items in the prepared package, pickup location |
| Picked up by customer (Pro) | Local pickup | Greeting, button, items, pickup location |
| Order out for local delivery (Pro) | Local delivery | Greeting, button, items, addresses |
| Order locally delivered (Pro) | Local delivery | Greeting, button, items, addresses |
| Order missed local delivery (Pro) | Local delivery | Greeting, button, items, addresses |
Blocks
- Greeting: heading and intro text
- Items: title × quantity, variant, line-item properties, optional product images
- Totals: subtotal, discounts, shipping, taxes and total
- Tracking: carrier and each tracking number, linked
- Addresses: shipping and billing, or the pickup location
- Button: to the order status page, or to the invoice
- Text: your own heading and text; up to 30 blocks in one email
- Conditional text (Pro): shown only when the order matches
- EU legal (Pro): right of withdrawal, VAT breakdown, VAT ID and company details
Conditional text shows when
- The order contains a product named …
- The order contains a product tagged …
- The order contains a product by vendor …
- The shipping method name contains …
- The order is tagged …
In your own text
- {first_name}: the customer’s first name
- {order_name}: the order number
- {shop_name}: your store name
- Leave a field empty to keep the app’s wording in the email language
Brand, shared by every email
- Logo: from Shopify’s email settings, an image link, or your store name
- Accent colour: from Shopify’s email settings, or your own
- Text and background colours
- Font: six email-safe font stacks
- Footer text and links to Instagram, Facebook, TikTok, X, YouTube, Pinterest and LinkedIn
Shopify sends every email. You paste each template’s subject and code under Settings > Notifications, and Shopify fills in the real order each time. Fixed wording comes in English, German, French, Dutch and Italian; the last four with Pro.
How it works
-
Set up your brand
Logo, colours, font and footer, shared by every template.
-
Design a template
Reorder blocks, change the wording and check the preview.
-
Paste it into Shopify
Copy the code into Settings > Notifications and tick it as pasted.
What it does not do
Knowing the limits up front saves you an install.
It does not send emails
Shopify still sends every notification. The app writes the template you paste.
It does not paste for you
No Shopify API writes notification templates, so you paste the code once per notification.
It does not translate your own text
Pro gives the fixed wording, such as totals, addresses and buttons, in German, French, Dutch and Italian. The text you write stays as written.
It does not send marketing emails
No newsletters or campaigns: order and shipping notifications only.
Pricing
Pro
$4 a month
Or $40 a year. 7-day free trial, billed through Shopify.
- Eight more notifications: order edited, draft order invoice, payment reminder, local pickup and local delivery
- Emails in German, French, Dutch and Italian
- Conditional text by product, tag, vendor, shipping method or order tag
- An EU legal block: right of withdrawal, VAT breakdown and company details
Questions before you install
Something else? Write to hello@reply.getstorefleet.com.
How much does it cost?
The seven everyday emails, your brand, the editor and the checklist are free. Pro is $4 a month or $40 a year, billed through Shopify, with a 7-day free trial on your first subscription. It adds eight more notifications, more languages, conditional text and the EU legal block.
Which Shopify permissions does it ask for?
None. Mailcraft asks Shopify for no access scopes, so it cannot read or change your products, collections, menus, themes, orders or customers. It writes code that you paste into Shopify yourself.
Do I need to change my theme?
No. Nothing is added to your theme. The templates go into Settings > Notifications, not into your online store.
Do I need Shopify Plus?
No. It is a public app for the Shopify App Store, and the templates go into the customer notifications of your Shopify admin.
What happens to my data if I uninstall?
The templates you pasted stay in Shopify and keep sending until you revert them: open the notification, click Revert to and choose Default. Your designs and brand settings in the app are deleted when Shopify sends its erasure request.
Can an email show text only for some orders?
With Pro, a conditional text block shows only when the order contains a product with a given title, tag or vendor, when the order has a given tag, or when the shipping method name contains a word, such as Express.
Hear when Mailcraft is listed
It is in Shopify App Store review. Send us an email and we write back the day it can be installed.